About Karl Elwood
I first joined the wine trade in 1986 and over the subsequent years enjoyed a wide variety of responsibilities from cellar boy to managing a sales team with a target of £4 million.
One of my great fortunes has been working with two of the trades most influential characters; with Graham Chidgey at Laytons and with John Armit at Armit's. This brought me into contact with some of the world's greatest winemakers, who have inspired me throughout my time in this profession. For me, it is the personality behind the bottle that captured my imagination and has supplied me with the hidden story that goes with each wine that I have had the pleasure of tasting, selling, and even drinking myself.
My time working in these businesses has also given me a great understanding of the market, providing me with the necessary skills to assist customers in building up their own collection of wines either for drinking now, in the future or for investment.
I soon discovered that great wine makers are not exclusively behind the finest and usually most expensive wines. There are so many talented producers who have turned otherwise under performing estates into exciting gems. The explosion of high quality wines from the New World demonstrated what can be achieved with the right level of passion and skill. The Old World has quietly been going through a revolution. We are seeing so many exciting wines from France, Italy and Spain today and not just from the more celebrated regions. Sadly, the production level from these estates is often too small for the multiples or supermarkets to ship, so very few wine drinkers will hear about them.
Now having lived in Sussex for nearly four years, it felt about time to implement my knowledge and expertise in my home county. So I set up elwood wines, looking to offer wines from these little known estates that I believe deliver great value, especially important in times of tighter financial responsibility. So I say continue to enjoy your wine and with a little guidance, paying less for it does not necessarily mean a compromise on quality.
I like to think that wine has two fundamental elements. Firstly, it is about the people - the wine maker, the shipper and their relationship with their customers and ultimately the customers relationship with friends and family that finally enjoy the wine together. And secondly, it is about the quality of the wine that enhances the enjoyment as it makes its journey from vineyard to table.
As for me, I would like to think that I am the link between the vineyard and your glass.
Cheers!
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